Sending Lots of Love

IMG_6061.jpg

Heres a little walk through of the process. I start out with rough thumbnail sketches. I was brainstorming and thinking of valentines related puns. Honestly most of them were centered around cats like "you're purrrrfect".... but I did cat themed valentines last year. So I ended up focusing of the snail mail aspect. The whole point was to make people feel special by getting a surprise in the mail and people my age just don't send letters.

Once I got the rough idea down I gathered a lot of reference of vintage mail uniforms, classic letter packaging, and the singing telegram lady from Clue (because I like her outfit but also that's just a great movie). Then I went digital and sketched out a cleaner version in Photoshop. When I was happy with that I moved onto flat colors. For this color palette I wanted it to have lots of pinks and reds for a rosy look. When the flat color was done I duplicated the layer. So I had two layers, the first flat color layer and the identical copied version on top. On the copied layer I locked my pixels (its the little checkerbox icon about your layer panel). That basically just creates a mask so I can only draw within the preexisting pixels. So then I just painted in my light. For this I used a warmer/desaturated purple for the shadows and a soft light pink for the highlight. Then I set the new light layer to overlay and adjusted the opacity down a bit. Then I just added some line work to my letters and put in my background color. 

blog.jpg
 (that little guy is the pixel lock icon)

(that little guy is the pixel lock icon)

I had them printed. I cut them out and stuffed them into some envelopes with stickers (who doesn't love stickers). I have pretty unattractive handwriting so I thought I'd go the extra mile and do some fancy lettering. After all the envelope is the first thing they see when they get the letter so I wanted it to be a little work of art on its own. Honestly I spent waaaaaaay too much time addressing the cards. I split it up over a couple of nights but it was still a lot of time. I wanted the envelopes to look similar to the one I had drawn on the card itself so I sealed them with stickers from Target designed by Alison Black. 

It was a blast crafting these little cards and so rewarding! I loved getting photos from my buddies with them and their card. Its just nice to know you helped put a smile on someones face.